Our Story


Our
Story
Club eX Fitness and Nutrition was born from a passion to give back and build a stronger, healthier, and more vibrant community. When we first opened our doors in 1988, we began as a Gold’s Gym—part of a booming fitness franchise that introduced many to the gym lifestyle. As the years went on, we chose to rebrand as Club eX Fitness and Nutrition to create our own identity—one rooted in community, personal connection, and purpose beyond the big-name gym model.
Our founders, Mel and the late Mark, are also the visionaries behind Sunshine Farm Sanctuary, a non-profit in Bridgewater, Massachusetts that provides therapeutic support to foster children. Though Mark has passed, his spirit lives on in every corner of the gym and in the countless lives he touched through his kindness, strength, and vision.
From day one, our goal has been simple: to help every person who walks through our doors become their healthiest, strongest, and most vibrant self. That same spirit lives on today—where we show up not just for ourselves, but for each other, because we are stronger together.
Many of our members have been with us for over 30 years—a true testament to the connection, care, and community we’ve built. Whether you’ve been here since day one or you’re stepping into the gym for the very first time, you’ll find a place where you’re supported, seen, and celebrated.
